Biodiversity Food industry | Vittel
DEPARTMENT
CSR, Marketing
OBJECTIVE
Acculturate Vittel teams to the scientific reality of biodiversity issues and enable them to make the links between their core business and biodiversity in order to identify opportunities in terms of marketing, changes in practices and CSR
PROBLEMATIC
Understand the complexity and articulation of biodiversity issues in order to measure the role of companies in promoting biodiversity, beyond “compensatory” or “protective” actions
RESULTS
- 1 exchange workshop with an international scientific expert on biodiversity (Luc Abbadie, Sorbonne University, MNHN)
- Case studies to make the link with business activities by Mélanie Marcel (CEO SoScience)
- 10 top management members trained
